Consumer behavior : and marketing strategy / J. Paul Peter.
Series: Consumer behaviorMcgraw-hill/irwin series in marketing: Publisher: [S.l.] : McGraw-Hill/Irwin, 2004Edition: 7th edDescription: 608 p. ; 26 cm. HBISBN: 0072864877; 9780072864878Subject(s): Business/Economics | Business, Accounting & Vocational: Textbooks & Study Guides | Market research | Sales & marketing | Textbooks | Business & Economics | Consumer Behavior - General | Consumer behavior | Marketing | Business & Economics / Marketing / General | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.8342 PET 2004 LOC classification: 658.8342 PET 2004Online resources: Amazon.com | Amazon customer reviews Summary: This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.834222 PET 2004 (Browse shelf) | Available | NBS7550 |
Total holds: 0
Hardcover.
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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