Consumer behaviour / Ray Wright.
Publisher: [S.l.] : Thomson Learning, 2006Edition: illustrated edition edDescription: 512 p. ; 25 cmISBN: 1844801381; 9781844801381Subject(s): Market research | Organizational theory & behaviour | Business & Economics | Business / Economics / Finance | Business/Economics | Business & Economics / General | General | Consumer Behavior - General | Management TechniquesDDC classification: 658 Online resources: Amazon.com | Amazon customer reviews Summary: Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA's, postgraduate marketing degrees and professional courses.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8342 WRI (Browse shelf) | Available | NBS8049 |
Paperback.
Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA's, postgraduate marketing degrees and professional courses.
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