International marketing / Philip R. Cateora.
Series: The mcgraw-hill/irwin series in marketing: Publisher: [S.l.] : Irwin/McGraw-Hill, 2004Edition: 12th edDescription: 697 p. ; 28 cmISBN: 0072833718; 9780072833713Subject(s): Business/Economics | International Marketing | Business / Economics / Finance | Business & Economics | International - Marketing | Export marketing | International business enterpr | International business enterprises | Marketing - MultilevelDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 CAT (Browse shelf) | Available | NBSD-536 | ||
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Central Library (CL) | Central Library (CL) | 658.84 CAT (Browse shelf) | Available | NBSD-206 | ||
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Central Library (CL) | Central Library (CL) | 658.84 CAT (Browse shelf) | Available | NBSD-205 |
Hardcover.
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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