Consumer behavior / Roger D. Blackwell.
Publisher: [S.l.] : South-Western College Pub, 2000Edition: 9th edDescription: 570 p. ; 28 cmISBN: 0030211085; 9780030211089Subject(s): Business/Economics | Social Issues, Services & Welfare | Consumer issues | Consumerism | Finance & accounting | Market research | Textbooks | Business & Economics | Consumer behavior | Marketing research | Business & Economics / Consumer Behavior | Business & Economics / Marketing / Research | Consumer Behavior - General | Marketing - Research | Consumer behavior | Marketing researchDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8342 BLA (Browse shelf) | Available | NBS7296 |
Total holds: 0
Hardcover.
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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