Marketing research / David A. Aaker.
Publisher: [S.l.] : John Wiley & Sons Inc, 1995Edition: 5 Sub edDescription: 800 p. ; 26 cmISBN: 0471552542; 9780471552543Subject(s): Market research | Marketing Research | Business & Economics | Business / Economics / Finance | Business/Economics | BUSINESS & ECONOMICS / Advertising & Promotion | Business & Economics / Marketing / Research | Marketing - Research | Sales & MarketingDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research perspective that highlights the differences between domestic and international research, and provides solutions to handle problems that are unique to multi-country research. The new edition also contains fresh material on brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.83 AAK (Browse shelf) | Available | NBS321 |
Paperback.
This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research perspective that highlights the differences between domestic and international research, and provides solutions to handle problems that are unique to multi-country research. The new edition also contains fresh material on brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.
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