Marketing research / Carl McDaniel.
Publisher: [S.l.] : Wiley, 2004Edition: 6th edDescription: 704 p. ; 26 cmISBN: 0471455199; 9780471455196Subject(s): Computer Books And Software | Computing: Professional & Programming | Marketing Research | Applications of computing | Business & Management | General Theory of Computing | Market research | Computer - Internet | Business & Economics | Advertising & Promotion | BUSINESS & ECONOMICS / Marketing / Research | Computers / Internet / General | Internet - General | Marketing - ResearchDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8'3 DAN (Browse shelf) | Available | NBS6587 |
Total holds: 0
Hardcover.
Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
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