Exploring marketing research / William G. Zikmund.
Series: The dryden press series in marketing: Publisher: [S.l.] : Dryden Press, 1996Edition: 6th edDescription: 739 p. ; 26 cmISBN: 003018763X; 9780030187636Subject(s): Business/Economics | Sales & Marketing | Economics, finance, business & management | Market research | Business / Economics / Finance | Marketing research | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.83 ZIK (Browse shelf) | Available | NBS4201 |
Total holds: 0
Hardcover.
With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.
There are no comments on this title.