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Consumer behavior / Harold W. Berkman.

By: Berkman, Harold WContributor(s): Lindquist, Jay D | Sirgy, M. JosephPublisher: [S.l.] : NTC Business Books, 1997Description: 626 p. ; 24 cmISBN: 0844236748; 9780844236742Subject(s): Business/Economics | Social Issues, Services & Welfare | Consumer Behavior | Consumer issues | Market research | Sales & marketing | Business / Economics / Finance | Business & Economics | Consumer Behavior - General | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8342 BER (Browse shelf)	Available		NBS4895

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Hardcover.

Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.

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