Consumer behavior / William L. Wilkie.
Publisher: [S.l.] : Wiley, 1994Edition: 3 Sub edDescription: 784 p. ; 25 cmISBN: 0471545171; 9780471545170Subject(s): Business/Economics | Business, Accounting & Vocational: Textbooks & Study Guides | Consumer Behavior | Behavioural theory (Behaviourism) | Business & Management | Consumer issues | Sales & marketing | Textbooks | Business & Economics | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8342 WIL (Browse shelf) | Available | NBS354 |
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Hardcover.
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.
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