Cases in electronic commerce / Sid Huff.
Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Edition: 2nd International edition edDescription: 360 p. ; 23 cmISBN: 0071123520; 9780071123525Subject(s): Distributive industries | Economics | Internet | Electronic commerce | BUSINESS & ECONOMICS / Industries / General | Business & Economics / Economics / General | COMPUTERS / Internet / General | Economics: Textbooks & Study GuidesDDC classification: 658.800285 Online resources: Amazon.com | Amazon customer reviews Summary: "Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 HUF (Browse shelf) | Available | NBS5997 | ||
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Central Library (CL) | Central Library (CL) | 658.84 HUF (Browse shelf) | Available | NBS4393 |
Paperback.
"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
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