Marketing channels : a relationship management approach / Lou E Pelton.
Publisher: [S.l.] : McGraw-Hill/Irwin, 2001Edition: 2nd edDescription: 544 p. ; 25 cmISBN: 0072895128; 9780072895124Subject(s): Business/Economics | Business, Accounting & Vocational: Textbooks & Study Guides | Marketing Management | Sales & marketing | Sales & marketing management | Business / Economics / Finance | Business & Economics | Marketing - General | Marketing channels | Relationship marketing | Advertising & Promotion | BUSINESS & ECONOMICS / Advertising & Promotion | Business & Economics / Marketing / General | Business & Economics / Marketing / Multilevel | Marketing - Multilevel | Marketing channelsDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 PAL (Browse shelf) | Available | NBS4841 | ||
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Central Library (CL) | Central Library (CL) | 658.84 PAL (Browse shelf) | Available | NBS4869 |
Total holds: 0
Hardcover.
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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