Marketing channels / Bert Rosenbloom.
Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Edition: 6th edDescription: 720 p. ; 26 cmISBN: 003024482X; 9780030244827Subject(s): Business/Economics | Sales & Marketing | Marketing Management | Sales & marketing management | Business / Economics / Finance | Business & Economics | Marketing - General | Management | Marketing channels | Business & Economics / Marketing / Multilevel | Marketing - MultilevelDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 ROS (Browse shelf) | Available | NBS5913 |
Total holds: 0
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| 658.84 REY Beginning E.Commerce | 658.84 REY Beginning E.Commerce | 658.84 ROB Internet marketing : | 658.84 ROS Marketing channels / | 658.84 RYA High-performance interactive marketing / | 658.84 SAL Creating and capturing value : perspectives and cases on electronic commerce | 658.84 SCH Electronic commerce |
Hardcover.
This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
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