Introduction to E-commerce / Jeffrey Rayport.
Publisher: [S.l.] : McGraw-Hill Inc.,US, 2001Edition: International student edition edDescription: 640 pISBN: 0071124926; 9780071124928Subject(s): Distributive industries | E-commerce: business aspects | Internet guides & online services | Macroeconomics | Electronic commerce | Internet marketing | BUSINESS & ECONOMICS / Economics / Macroeconomics | BUSINESS & ECONOMICS / Industries / General | Business & Economics / E-Commerce / General | COMPUTERS / Internet / General | Management & Business: GeneralOnline resources: Amazon.com | Amazon customer reviews Summary: This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 RAY (Browse shelf) | Available | NBS5070 | ||
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Central Library (CL) | Central Library (CL) | 658.84 RAY (Browse shelf) | Available | NBS7649 |
Total holds: 0
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| 658.84 RAY Introduction to e-business | 658.84 RAY International business strategy in emerging country markets : | 658.84 RAY Introduction to E-commerce / | 658.84 RAY Introduction to E-commerce / | 658.84 RAY Cases in E-commerce / | 658.84 REE Electronic marketing : integrating electronic resources into the marketing process / | 658.84 REY Beginning E-Commerce with Visual Basic, ASP, SQL server 7.0 and MTS |
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This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.
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