Cases in E-commerce / Jeffrey Rayport.
Publisher: [S.l.] : McGraw Hill Higher Education, 2001Edition: International student ed edDescription: 800 p. ; 26 cmISBN: 0071124128; 9780071124126Subject(s): Business, Accounting & Vocational: Textbooks & Study Guides | Business & Management | Internet | Business & Economics / E-Commerce / General | COMPUTERS / Internet / General | Electronic commerceOnline resources: Amazon.com | Amazon customer reviews Summary: This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.84 RAY (Browse shelf) | Available | NBS4872 |
Total holds: 0
Paperback.
This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.
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