Product management / Donald R. Lehmann.
Series: The irwin series in marketing: Publisher: [S.l.] : Richard D Irwin, 1993Description: 437 p. ; 25 cmISBN: 0256116237; 9780256116236Subject(s): Product management | Product Management | Business & Economics | Business / Economics / Finance | Business/Economics | Business & Economics / Management | Management | Production & Operations Management | Sales & MarketingDDC classification: 658.56 Online resources: Amazon.com | Amazon customer reviews Summary: Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.5 LEH (Browse shelf) | Available | NBS185 |
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Hardcover.
Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.
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