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Product management / Donald R. Lehmann.

By: Lehmann, Donald RContributor(s): Winer, Russell SSeries: Mcgraw-hill/irwin series in marketing: Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Edition: 3rd International student edition edDescription: 517 p. ; 24 cmISBN: 0071122265; 9780071122269Online resources: Amazon.com | Amazon customer reviews Summary: A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager.

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Item type	Current location	Home library	Call number	Status	Barcode
Book	Central Library (CL)	Central Library (CL)	658.56 LEH (Browse shelf)	Available	NBS4934
Book	Central Library (CL)	Central Library (CL)	658.56 LEH (Browse shelf)	Available	NBS4935
Book	Central Library (CL)	Central Library (CL)	658.56 LEH (Browse shelf)	Available	NBS4936

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Previous	658.56 TO ANALYSIS THE LEAD TIME REDUCTION BY THE APPLICATION OF VALUE STREAM MAPPING AND TO DEVELOP AN IMPLEMENTATION APPROACH FOR THE APPAREL INDUSTRY OF PAKISTAN /	658.56 GRI Product lifecycle management : driving the next generation of lean thinking /	658.56 LEH Product management /	658.56 LEH Product management /	658.56 LEH Product management /	658.561 To Study and Analyze the Existing Production Processes in a Small Semi Automatic Glass Factory , Identifying the Wastes in the Light of Lean Doctrine and Recommending Counter Measure to Enhance Productivity through Relevant Management Techniques /	658.561 A COMPARTIVE STUDY FOR IMPROVEMENTS IMPLEMENTATION OF NEW TECHNIQUES IN THE TECHNICAL Education /	Next

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A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager.

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