New products management / C. Merle Crawford.
Series: Irwin series in marketing: Publisher: [S.l.] : McGraw-Hill Companies, 1996Edition: 5th edDescription: 507 p. ; 25 cmISBN: 0256187789; 9780256187786DDC classification: 658.575 Online resources: Amazon.com | Amazon customer reviews Summary: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.575 CRA (Browse shelf) | Available | NBS3082 |
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| 658.5722 BEL Implementing design for six sigma a leader guide | 658.575 Winning at New Products | 658.575 CRA New products management / | 658.575 CRA New products management / | 658.575 CRA New products management / | 658.575 CRA New products management / | 658.575 FOS Build What Matters delivering outcomes with vision-led product management |
Hardcover.
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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