Successful product development : lessons from american and british firms / Axel Johne.
Publisher: [S.l.] : Blackwell Publishers, 1990Description: 240 pISBN: 0631174486; 9780631174486DDC classification: 658.575 Online resources: Amazon.com | Amazon customer reviews Summary: Developing new products can be an effective means of new growth for many manufacturing companies in preference to the increasingly expensive and risky takeover of rivals. Successful product development, however, is not easy. The costs of R & D can be enormous and the failure rate is high with approximately 80% of new products in the UK lasting less than 3 years. Based on detailed studies of successful product innovators in the UK and US such as Black and Decker and Kraft, this book offers practical guidelines to managers to help them establish successful product development plans within their own companies.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.575 JON (Browse shelf) | Available | NBS472 |
Hardcover.
Developing new products can be an effective means of new growth for many manufacturing companies in preference to the increasingly expensive and risky takeover of rivals. Successful product development, however, is not easy. The costs of R & D can be enormous and the failure rate is high with approximately 80% of new products in the UK lasting less than 3 years. Based on detailed studies of successful product innovators in the UK and US such as Black and Decker and Kraft, this book offers practical guidelines to managers to help them establish successful product development plans within their own companies.
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