International marketing strategy : analysis, development and implementation / Isobel Doole.
Publisher: [S.l.] : Cengage Learning Business Press, 2001Edition: 3nd edDescription: 544 p. ; 27 cmISBN: 1861527721; 9781861527721DDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.848 DOO (Browse shelf) | Available | NBS5833 |
Total holds: 0
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| 658.848 CZI International marketing : | 658.848 CZI 1996 Global Marketing | 658.848 CZI 2014 International Marketing | 658.848 DOO International marketing strategy : | 658.848 DOO International marketing strategy, 4e / | 658.848 DOO 1999 International Marketing Strategy | 658.848 DUB Export management. |
Paperback.
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
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