Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil.
Publisher: [S.l.] : Sage Publications, Inc, 2002Edition: 1st edDescription: 320 p. ; 23 cmISBN: 0761913750; 9780761913757DDC classification: 658.848 Online resources: Amazon.com | Amazon customer reviews Summary: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.848 CAV (Browse shelf) | Available | NBS6778 |
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| 658.848 CAT International marketing / | 658.848 CAT International Marketing | 658.848 CAT International Marketing / | 658.848 CAV Doing business in emerging markets : | 658.848 CHE 1998 Global Marketing Strategy | 658.848 CRA 1999 International Marketing Research | 658.848 CZI International marketing : |
Paperback.
Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
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