The silk road to international marketing / Tim Ambler.
Publisher: [S.l.] : Financial Times/Prentice Hall, 2000Description: 223 p. ; 57 cmISBN: 0273642030; 9780273642039Online resources: Amazon.com | Amazon customer reviews Summary: Offers a new perspective on how the international marketer adds value to the organization. Captures the essence of how international business really works.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.848 AMB (Browse shelf) | Available | NBS4403 |
Total holds: 0
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| 658.848 ALB International Marketing and Export Management. | 658.848 ALB 2013 International Marketing and Export Management | 658.848 AMB The Silk Road to International Marketing: Profit and passion in Global Business | 658.848 AMB The silk road to international marketing / | 658.848 CAT International marketing | 658.848 CAT International marketing / | 658.848 CAT International marketing / |
Hardcover.
Offers a new perspective on how the international marketer adds value to the organization. Captures the essence of how international business really works.
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