Global marketing management / John A. Quelch.
Series: 4th edition: Publisher: [S.l.] : Prentice Hall, 1998Edition: 4th edDescription: 720 p. ; 24 cmISBN: 0201350629; 9780201350623DDC classification: 658.848 Online resources: Amazon.com | Amazon customer reviews Summary: Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.848 QUE (Browse shelf) | Available | NBS3931 |
Total holds: 0
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| 658.848 NEL Selling to the world : | 658.848 NOO The CIM Handbook of Export Marketing | 658.848 PRO Growing your business in emerging markets : | 658.848 QUE Global marketing management / | 658.848 SCH Communicating globally: an integrated marketing approach | 658.848 SCH Communicating globally : | 658.848 TRA 2001 Trade Secrets |
Paperback.
Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.
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