Growing your business in emerging markets : promise and perils / John Caslione.
Publisher: [S.l.] : Praeger, 2000Description: 272 p. ; 25 cmISBN: 1567203396; 9781567203394DDC classification: 658.848 Online resources: Amazon.com | Amazon customer reviews Summary: The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.848 PRO (Browse shelf) | Available | NBS8093 |
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| 658.848 MEL International and global marketing : | 658.848 NEL Selling to the world : | 658.848 NOO The CIM Handbook of Export Marketing | 658.848 PRO Growing your business in emerging markets : | 658.848 QUE Global marketing management / | 658.848 SCH Communicating globally: an integrated marketing approach | 658.848 SCH Communicating globally : |
Hardcover.
The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world.
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