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International and global marketing : concepts and cases / Taylor W. Meloan.

By: Meloan, Taylor WContributor(s): Graham, John LSeries: The irwin series in marketing: Publisher: [S.l.] : Richard D Irwin, 1995Description: 640 p. ; 23 cmISBN: 0256157235; 9780256157239DDC classification: 658.848 Online resources: Amazon.com | Amazon customer reviews Summary: This is a combination of 32 readings and ten cases. The book places emphasis on strategic marketing, covers promotional strategy and services marketing and case studies include such companies as Phillip Morris, Nike and the parker Pen Company.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.848 MEL (Browse shelf)	Available		NBS4445

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Paperback.

This is a combination of 32 readings and ten cases. The book places emphasis on strategic marketing, covers promotional strategy and services marketing and case studies include such companies as Phillip Morris, Nike and the parker Pen Company.

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