Essentials of retailing / Michael Levy.
Series: Mcgraw hill/irwin series in marketing: Publisher: [S.l.] : Irwin Professional Publishing, 1996Description: 466 p. ; 26 cmISBN: 0256163480; 9780256163483DDC classification: 658.87 Online resources: Amazon.com | Amazon customer reviews Summary: Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.87 LEV (Browse shelf) | Available | NBS4682 | ||
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Central Library (CL) | Central Library (CL) | 658.87 LEV (Browse shelf) | Available | NBS4208 | ||
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Central Library (CL) | Central Library (CL) | 658.87 LEV (Browse shelf) | Available | NBS4555 | ||
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Central Library (CL) | Central Library (CL) | 658.87 LEV (Browse shelf) | Available | NBS4209 |
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Paperback.
Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.
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