Qualitative research methods for media studies / Bonnie S. Brennen.
Material type:
TextPublisher: New York : Routledge, c2013Description: vii, 238 p. ; 24 cmISBN: 9780415890212 (hardback); 0415890217 (hardback); 9780415890229 (paperback); 0415890225 (paperback); 9780203086490 (ebook); 020308649X (ebook)Subject(s): Mass media -- Research -- Methodology | SOCIAL SCIENCE / Media StudiesDDC classification: 302.23072 LOC classification: P91.3 | .B74 2013Other classification: SOC052000 Summary: "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 302.23072 BRE (Browse shelf) | Available | S3H-S-829 |
Includes bibliographical references and index.
"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
There are no comments on this title.