Integrated advertising, promotion, and marketing communications / Kenneth E. Clow.
Publisher: [S.l.] : Prentice Hall, 2002Description: 638 p. ; 29 cmISBN: 0130175781; 9780130175786DDC classification: 659.1 Online resources: Amazon.com | Amazon customer reviews Summary: Provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659.1 CLO (Browse shelf) | Available | NBS4649 | ||
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Central Library (CL) | Central Library (CL) | 659.1 CLO (Browse shelf) | Available | NBS5406 |
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Hardcover.
Provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
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