And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield.
Publisher: [S.l.] : McGraw-Hill, 2003Edition: 1st edDescription: 256 p. ; 22 cmISBN: 0071403167; 9780071403160DDC classification: 659.1 Online resources: Amazon.com | Amazon customer reviews Summary: "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clich�s, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me , Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 659.1 GAR (Browse shelf) | Available | NBSD-154 |
Browsing Central Library (CL) shelves Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| 659.1 CLO Integrated Advertising,Promotion and Marketing Communications. | 659.1 CLO 2014 Integrated Advertising, Promotion, and Marketing Communications | 659.1 DUN Principles of advertising and imc / | 659.1 GAR And now a few words from me : | 659.1 GEO Advertising & Promotion. | 659.1 GEO Advertising & Promotion. | 659.1 JEF Advertising |
Hardcover.
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clich�s, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me , Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.
There are no comments on this title.