Cases in advertising and promotion management / John A. Quelch.
Series: Irwin series in management and the behavioral sciences: Publisher: [S.l.] : Richard D Irwin, 1994Edition: 4 Sub edDescription: 768 p. ; 25 cmISBN: 0256122725; 9780256122725DDC classification: 659.1 Online resources: Amazon.com | Amazon customer reviews| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659.1 QUE (Browse shelf) | Available | NBS303 |
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| 659.1 OGU Advertising and Integrated Brand Promotion. | 659.1 OGU Advertising and integrated brand promotion / | 659.1 PER Strategic advertising management / | 659.1 QUE Cases in advertising and promotion management / | 659.1 RIE Positioning-The Battle for Your Mind (Chinese Edition) / | 659.1 ROM How to advertise / | 659.1 SEM Promotion and integrated marketing communication / |
Hardcover.
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