Advertising, promotion and supplemental aspects of imc / Terence A. Shimp.
Publisher: [S.l.] : Dryden Press, 1999Edition: 5th edDescription: 704 p. ; 28 cmISBN: 0030211131; 9780030211133DDC classification: 658.82 Online resources: Amazon.com | Amazon customer reviews Summary: OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659 SHI (Browse shelf) | Available | NBS5540 |
Total holds: 0
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| 658GRA System Management / | 659 ROS How to win campaigns : 100 steps to success / | 659 SHA Advertising and Integrated Marketing Communications. | 659 SHI Advertising, promotion and supplemental aspects of imc / | 659 THO Kleppner;s Addvertsing Procedure | 659.0973 SAL Making the News. | 659.0973 SAL Making the News. |
Hardcover.
OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market.
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