Public relations writing : the essentials of style and format / Thomas H. Bivins.
Publisher: [S.l.] : NTC/Contemporary Publishing Company, 1998Edition: 4 Sub edDescription: 385 p. ; 23 cmISBN: 0844203513; 9780844203515DDC classification: 659.2 Online resources: Amazon.com | Amazon customer reviews Summary: This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659.2 BIV (Browse shelf) | Available | NBS6957 | ||
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Central Library (CL) | Central Library (CL) | 659.2 BIV (Browse shelf) | Available | NBS7096 |
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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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