Public relations : strategies and tactics / Dennis L. Wilcox.
Publisher: [S.l.] : Longman Pub Group, 1997Edition: 5th edDescription: 584 p. ; 24 cmISBN: 0321015479; 9780321015471DDC classification: 659.2 Online resources: Amazon.com | Amazon customer reviews Summary: Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659.2 WIL (Browse shelf) | Available | NBS3743 |
Total holds: 0
Hardcover.
Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.
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