The ultimate guide to sport event management and marketing / Stedman Graham.
Publisher: [S.l.] : Irwin Professional Pub, 1995Edition: First Printing edDescription: 382 p. ; 24 cmISBN: 0786302445; 9780786302444DDC classification: 796.069 Online resources: Amazon.com | Amazon customer reviews Summary: The Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 796.069 GRA (Browse shelf) | Available | NBS90 |
Browsing Central Library (CL) shelves Close shelf browser
| No cover image available | No cover image available | |||||||
| 796 KHA Reflections : | 796 KHA Asian glory : | 796.05491 TAU Olympics aur football / | 796.069 GRA The ultimate guide to sport event management and marketing / | 796.08209052 KIE Japanese women and sport : beyond baseball and sumo / | 796.092 ALI Rustam Zaman Gaama / | 796.09252 IGN Women in Sports : 50 Fearless Athletes Who Played to Win |
Hardcover.
The Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field.
There are no comments on this title.