Strategic marketing for educational institutions / Philip Kotler.
Publisher: [S.l.] : Prentice Hall, 1995Edition: 2nd edDescription: 464 p. ; 23 cmISBN: 0136689892; 9780136689898DDC classification: 371.206 Online resources: Amazon.com | Amazon customer reviews Summary: Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 371.206 KOT (Browse shelf) | Available | NBS3593 |
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| 371.200941 BUS Theories of educational leadership and management / | 371.200941 BUS Theories of educational leadership and management / | 371.2030973 SER 2002 Supervision : | 371.206 KOT Strategic marketing for educational institutions / | 371.207 CRO Learn to transform : | 371.207095491 NOO Agents of change : the problematic landscape of Pakistan's K-12 education and the people leading the change / | 371.26 WAR Assessment in the classroom / |
Paperback.
Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.
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