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Learning aid for use with essentials of marketing : a global-managerial approach / Jr., William D. Perreault.

By: Perreault, Jr., William DContributor(s): McCarthy, E. JeromePublisher: [S.l.] : McGraw-Hill/Irwin, 2002Edition: 9th edDescription: 432 p. ; 28 cmISBN: 0072467282; 9780072467284DDC classification: 657 Online resources: Amazon.com | Amazon customer reviews Summary: This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 PER (Browse shelf)	Available		NBS5856-A

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This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.

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