New products management / C.Merle Crawford.
Publisher: [S.l.] : McGraw Hill Higher Education, 2002Edition: 7th edDescription: 576 p. ; 23 cmISBN: 0071151621; 9780071151627DDC classification: 658 Online resources: Amazon.com | Amazon customer reviews Summary: This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.575 CRA (Browse shelf) | Available | NBS5202 |
Total holds: 0
Paperback.
This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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