Marketing mistakes and successes / Robert F. Hartley.
Publisher: [S.l.] : Wiley, 2003Edition: 9th edDescription: 360 p. ; 24 cmISBN: 0471446386; 9780471446385DDC classification: 658.800973 Online resources: Amazon.com | Amazon customer reviews Summary: A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite immersion in their various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. With the rest updated and revised, this Ninth Edition adds these eight new cases: * PC Wars: Dell Computer vs. Gateway et al. * Harley-Davidson: At Last * Scott Paper, Sunbeam, and Al Dunlap * The Grea t Firestone/Ford Explorer Tire Disaster * McDonald's--A Titan Falters * Snapple: A Sorry Acquisition * MetLife--Deceptive Sales Tactics * Newell Rubbermaid--Losing the Battle to Win Shelf Space In the words of the philosopher, George Santayana, "Those who ignore history are doomed to repeat it." This guide may help you avoid mistakes similar to those already made by corporate giants.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8009 HAR (Browse shelf) | Available | NBS5821 |
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| 658.80028551376 ECO eCommerce development. Business to business. | 658.8005 PRI Marketing : | 658.8007 RIX Marketing practical approach : | 658.8009 HAR Marketing mistakes and successes / | 658.80094 QUE Cases in european marketing management / | 658.80095 KET 2003 Big M Little m Marketing | 658.800954 KRI Rural Marketing. |
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A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite immersion in their various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. With the rest updated and revised, this Ninth Edition adds these eight new cases: * PC Wars: Dell Computer vs. Gateway et al. * Harley-Davidson: At Last * Scott Paper, Sunbeam, and Al Dunlap * The Grea t Firestone/Ford Explorer Tire Disaster * McDonald's--A Titan Falters * Snapple: A Sorry Acquisition * MetLife--Deceptive Sales Tactics * Newell Rubbermaid--Losing the Battle to Win Shelf Space In the words of the philosopher, George Santayana, "Those who ignore history are doomed to repeat it." This guide may help you avoid mistakes similar to those already made by corporate giants.
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