Cases in electronic commerce / Michael Wade.
Publisher: [S.l.] : McGraw-Hill Companies, 1999Edition: Edition Unstated edDescription: 480 p. ; 24 cmISBN: 0072375167; 9780072375169DDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.800285 HUS (Browse shelf) | Available | NBS5126 | ||
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Central Library (CL) | Central Library (CL) | 658.800285 HUS (Browse shelf) | Available | NBS5138 |
Paperback.
Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
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