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How to achieve zero-defect marketing / Allan J. Magrath.

By: Magrath, Allan JPublisher: [S.l.] : AMACOM, 1993Description: 192 p. ; 25 cmISBN: 0814451233; 9780814451236DDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.802 MAG (Browse shelf)	Available		NBS81

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Hardcover.

This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.

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