How to achieve zero-defect marketing / Allan J. Magrath.
Publisher: [S.l.] : AMACOM, 1993Description: 192 p. ; 25 cmISBN: 0814451233; 9780814451236DDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.802 MAG (Browse shelf) | Available | NBS81 |
Total holds: 0
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| 658.802 LEH Analysis for marketing planning / | 658.802 LEH Analysis for marketing planning / | 658.802 LIN 2014 Data Mining Techniques | 658.802 MAG How to achieve zero-defect marketing / | 658.802 MAR Sustainable Marketing. | 658.802 MAR 2015 Sustainable Marketing | 658.802 MAS The marketing game! / |
Hardcover.
This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.
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