Analysis for marketing planning / Donald R. Lehmann.
Series: Irwin series in marketing: Publisher: [S.l.] : Irwin Professional Publishing, 1996Edition: 4th edDescription: 8 p. ; 24 cmISBN: 0256214425; 9780256214420DDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.802 LEH (Browse shelf) | Available | NBS4911 | ||
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Central Library (CL) | Central Library (CL) | 658.802 LEH (Browse shelf) | Available | NBS5127 |
Paperback.
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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