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Developing a creative and innovative integrated marketing communication plan / James R. Ogden.

By: Ogden, James RPublisher: [S.l.] : Prentice Hall, 1998Edition: 1st edDescription: 192 p. ; 25 cmISBN: 0137783337; 9780137783335DDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: *For advertising and marketing courses in the schools of business and journalism. *Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.802 OGD (Browse shelf)	Available		NBS3591

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Paperback.

*For advertising and marketing courses in the schools of business and journalism. *Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .

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