The eternal E-customer : how emotionally intelligent interfaces can create long-lasting customer relationship / Bryan Bergeron.
Publisher: [S.l.] : McGraw-Hill Companies, 2000Edition: 1st edDescription: 261 p. ; 24 cmISBN: 007136479X; 9780071364799DDC classification: 658.812 Online resources: Amazon.com | Amazon customer reviews Summary: The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. � Focuses on achievable results using current technology � Includes a companion Web site with links to examples of state-of-the-art EII technologies Foreword by Ray Kurzweil, author of The Age of Spiritual Machines.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.812 BER (Browse shelf) | Available | NBS7634 |
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| 658.812 KEEPING CLIENTS SATISFIED | 658.812 ADA Practical customer success management : a best practice framework for rapid generation of customer success / | 658.812 ALE The knowledge-based organization : | 658.812 BER The eternal E-customer : | 658.812 BLY The knowledge-based organization : | 658.812 BUR The handbook of key customer relationship management | 658.812 BUR The handbook of key customer relationship management |
Hardcover.
The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. � Focuses on achievable results using current technology � Includes a companion Web site with links to examples of state-of-the-art EII technologies Foreword by Ray Kurzweil, author of The Age of Spiritual Machines.
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