Imc : using advertising and promotion to build brands / Tom Duncan.
Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Description: 783 p. ; 29 cmISBN: 025621476X; 9780256214765Online resources: Amazon.com | Amazon customer reviews| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.827 DUN (Browse shelf) | Available | NBS6301 | ||
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Central Library (CL) | Central Library (CL) | 658.827 DUN (Browse shelf) | Available | NBS6410 |
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| 658.827 AAK Brand portfolio strategy : | 658.827 ADA Brandsimple : | 658.827 BRA Branding a practical guide to planning your strategy | 658.827 DUN Imc : | 658.827 DUN Imc : | 658.827 FOR Sustainable branding : ethical, social, and environmental cases and perspectives / | 658.827 GAL Building Brands. |
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