Cases in marketing of services : an international collection / Arthur Meidan.
Publisher: [S.l.] : Addison-Wesley Pub (Sd), 1993Description: 304 pISBN: 0201565056; 9780201565058DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 MEI (Browse shelf) | Available | NBS3156 |
Total holds: 0
Hardcover.
Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.
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