Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind.
Publisher: [S.l.] : FT Press, 2001Description: 368 p. ; 23 cmISBN: 0130650757; 9780130650757DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 WIN (Browse shelf) | Available | NBS6051 |
Total holds: 0
Paperback.
Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.
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