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Marketing for hospitality and tourism / Philip Kotler.

By: Kotler, PhilipContributor(s): Bowen, John | Makens, James | Makens, James CPublisher: [S.l.] : Prentice Hall College Div, 1995Description: 704 p. ; 26 cmISBN: 0133956253; 9780133956252DDC classification: 647.940688 Online resources: Amazon.com | Amazon customer reviews Summary: Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	647.940688 KOT (Browse shelf)	Available		NBS3847

Total holds: 0

Hardcover.

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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