Cases in E-commerce / Jeffrey F. Rayport.
Publisher: [S.l.] : McGraw-Hill/Irwin, 2001Edition: 1st edDescription: 656 p. ; 26 cmISBN: 0072500956; 9780072500950DDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 RAY (Browse shelf) | Available | NBS4608 |
Total holds: 0
Hardcover.
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
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