Marketing warfare : 20th anniversary edition : authors' annotated edition / Al Ries.
Publisher: [S.l.] : McGraw-Hill, 2005Edition: 2nd edDescription: 224 p. ; 21 cmISBN: 0071460829; 9780071460828DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decadesâ€â€including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonaldsâ€â€along with annotated reproductions of winning and losing a| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 RIE (Browse shelf) | Available | NBS6953 |
Hardcover.
The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decadesâ€â€including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonaldsâ€â€along with annotated reproductions of winning and losing a
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