Basic marketing : a global-managerial approach, 15th edition / Wiliam D-Mcarthy,EJerome Pereault.
Publisher: [S.l.] : Boston,MA:McGraw-Hil,2005, 2005Edition: 15th printing edDescription: 22 p. ; 28 cmISBN: 0072525231; 9780072947038DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 PER (Browse shelf) | Available | NBSD-774 |
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Hardcover.
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included.
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